The Price Tag Tango
Pricing a home is an art sprinkled with a bit of science, and sometimes, even the pros can miss
the mark. If your house is priced higher than the other homes in your neighborhood, you're
going to need to justify what makes it worth those extra bucks. Is it the gold-plated door
handles? The pet spa for Oreo? Buyers need a why. If there isn’t a clear one, it might be time to
reassess your asking price.
Photos: The Good, The Bad, and The Ugly
In the era of swiping and scrolling, your home’s first impression is likely on a smartphone
screen. If your listing photos are not quality photos or picture-ready, you could
be scaring off potential buyers. Consider professional photography that shows your home in the
best (and most accurate) light.
Curb Appeal or Curb Appeal?
Speaking of first impressions, let’s talk curb appeal. If potential buyers do a drive-by and are
met with a jungle where the lawn should be or paint peeling like it’s shedding its summer skin,
they might keep on driving. A little landscaping, new mulch, and a fresh coat of paint goes a long way.
The Mystery of the Vanishing Agent
Your real estate agent should be your champion, your knight in shining marketing materials. If
they’re more elusive than a ghost in a haunted house, it’s a problem. Communication is key.
You want an agent who’s actively marketing your home, hosting open houses, asking for feedback, and more. Not just listing it and calling it a day.
Too Much You in the House
Your collection of rare, vintage bobbleheads? Fascinating to you. To buyers? Not so much. If
your home is a shrine to your personal taste, it might be hard for buyers to picture themselves in
this same space. Depersonalizing is crucial. You want to present a clean, welcoming canvas that
buyers can mentally paint their own future onto.
Fixer-Upper Fatigue
Are there a few (or a list of) niggling issues you've ignored? A leaky faucet, a door that sticks, a
mysterious stain on the ceiling? These can be red flags to buyers who are on the lookout for a
home. They might overestimate the cost of repairs and decide it's not worth the hassle.
The Goldilocks Dilemma
Every buyer is looking for that ‘just right’ feel, and sometimes homes can miss the mark for
subjective reasons. Maybe your home is the party house with the nightclub-esque basement,
but the buyers are more 'cozy cottage' folks. It’s no one’s fault – just a mismatch of vibes.
Economic Ebb and Flow
Sometimes it’s not you nor the house, it’s the market. Economic factors can play a big role in how quickly
homes sell. Interest rates, job market health, and even the time of year can influence buyer
activity. It's important to understand the larger forces at play.
Feedback Loop
Are you getting feedback from showings? If the same comments keep popping up, it’s not a
coincidence, it’s a pattern. Use this valuable intel to make adjustments where possible.
Wrapping It Up
If your home feels stuck, take heart. With a bit of troubleshooting and some strategic
adjustments, you can change the trajectory. Revisit your pricing strategy with your real estate agent, amp up your
marketing, give your home a mini-makeover, or simply be patient and trust in the right buyer’s eventual arrival.
Hang in there! Your buyer is out there, possibly just around the corner, and with the right moves, you’ll meet them halfway.